Global messenger study

Instant messaging (IM) was in focus in this ethnographic study.

• What means of communication do people use for what purpose?
• How well do they meet their needs for communication with different people?

Savigny User Research carried out this international user research in Germany as part of a global study through the Social Solutions Global Consortium in collaboration with Yahoo! researchers.

• A seven-days diary study allowed us to take a look at weekly usage patterns and to put findings into perspective.
• In-home interviews and observations allowed us to take a deep look at participants' usage of IM and other means of communication.

Savigny User Research helps you discover keys to more success in the German market and worldwide!