What we offer you

• Ethnographic consumer studies reveal how your products and services fit into people's daily lives.
• On-site interviews and observations take an all-important deep look.
• Diary studies show weekly routines and allow to put findings into perspective.
• Field studies for needs analysis provide insight into practices and needs for improved support. They yield criteria for design from everyday practice.
• Usage studies on site uncover real everyday usage.

• You receive a decisive added value over usability lab tests, a.o. due to higher significance of the results.
• For your product they let you witness and follow up in detail, how it performs in everyday work practice - and where it doesn't, and to adapt it accordingly.
• Result: higher productivity and work satisfaction of your staff and service quality for your customers
• User Centered Design consulting (UCD). Customized design for your primary audience is made possible by lively user profiles (personas), condensed from usage studies.