Digital photography study

Digital photography and its desired future was the focus of this study.

• This international user research was conducted by Lodestar.
• Savigny User Research carried out the study in Germany.
• In-home interviews and observations allowed us to take a look at how both amateur and professional photographers currently choose to take, edit, and display photos.
• We also discussed their desires and preferences for the future which we triangulated with the findings from discussion groups on the topic.

Savigny User Research provides you with key insights for more success in the German market and worldwide!